0%
of reps' time is spent not selling.
Admin, internal meetings and manual logging eat the day. The real customer conversation rarely makes it into the CRM.
Source: Salesforce, State of Sales
Smart Badge.
Real-world selling becomes intelligence in your CRM.
Invisible operation
Do you know what's being said in your operation right now?
Every hour, thousands of sales conversations happen in your stores, in the field, at the counter, in meetings. No calendar. No record. No CRM. You manage what you can't see.
Every conversation becomes data.
The biggest source of intelligence in your operation is wasted every day.
The cost of managing in the dark.
0%
of reps drive 80% of revenue.
Training 10 is hard. Training 500 is impossible. The top performer's knowledge doesn't scale.
Source: Ebsta x Pavilion, 2025
0%
of teams don't fully trust their own CRM data.
When results drop, no one knows if it's product, process or service.
Source: Salesforce, 2024
The answer
Smart Badge captures
Smart Badge captures
the conversation that matters.
Real-world conversations become a score, insights and tasks in your CRM. No app, no friction.
B2B wearable
Built for sales intelligence
Built for sales intelligence
in the real world.
A discreet wearable that captures the sales conversation in the physical world.
There's AI for calls. There's AI for meetings. And for the real world?
Calls and meetings already become data. But most selling happens away from a camera: at the counter, in the field, at the meeting table.
Smart Badge covers what no one covers: the real-world conversation.
Turn it on and forget it. The AI does the rest.
Four connected
layers.
A single cycle.
- 01 Hardware
- 02 Proprietary AI
- 03 Coaching app
- 04 Manager dashboard
The smart badge that captures the conversation right where the sale happens.
Transcribes, qualifies, spots patterns and generates insights by sales criteria.
Score, tips and tasks on the rep's phone. Progress in the flow of work.
Full visibility of the operation. Patterns, objections and performance, team by team.
- Rep
- Capture
- AI
- Insights
- Tasks
- CRM updated
- Manager with visibility
From the real world to the CRM in minutes. No friction.
One gadget. Four ways to operate.
Assembly
Ready in 3 steps. No manual.
Your badge, your identity, your sales intelligence. All in one place, assembled in seconds.
-
STEP-01The three components
Device, your ID card and the holder. That's it. No screws, no tools.
-
STEP-02Snap and close
The card goes into the holder, the device locks behind it. One click and it's assembled.
-
STEP-03Wear it and go
On the neck, at chest height. From here, every conversation becomes intelligence.
Under 30 seconds from the first click to the first interaction.
Every interaction becomes a lesson. Every rep becomes a top performer.
19%
Win rate, from 19% to 32%.
Continuous coaching benchmark
+0%
Average reps' performance.
Enablement benchmark
0%
of managers spend less than 30 min a week on coaching.
Sales management research
+0%
Revenue per rep with AI support.
Sales productivity studies
Stop managing in the dark. See Smart Badge in your operation.
Book a demo
Where the sale happens
It works where the sale really happens.
At the retail counter. Every store interaction becomes score and tips, without taking the rep away from the customer.
In field sales. Every visit captured and structured in the CRM, without relying on memory at the end of the day.
In the B2B meeting. The whole consultative conversation becomes an insight and a task, with the talk-to-listen ratio as a metric.
What it is (and what it isn't)
Wearable sales-intelligence technology.
It isn't
- An audio recorder.
- An app the rep has to remember to open.
- A CRM replacement. It works with yours (native Leads2b, others via API).
- Generic hardware. It was designed for real-world selling.
It is
- A discreet wearable that captures the sales conversation in the physical world.
- Automatic capture, with no operational friction.
- AI that structures every interaction into score, insights and tasks.
- Coaching with real operational data, integrated with the CRM.
Built for trust.
Data-protection compliance isn't an optional feature, it's an architecture constraint.
Encryption on the badge
Audio encrypted on the device itself. Nothing leaves the hardware in the clear.
PII masking
ID numbers, phone and email removed before storage.
Defined retention
Documented data lifecycle, with scheduled deletion.
Auditable log
Immutable trail, with the client's right to audit.
Frequently asked
What people ask before adopting.
Does the customer need to know they're being recorded?
Capture is opt-in: your operation decides when to turn it on and the rep controls pause and resume. The capture indicator is on the badge, facing the wearer, so communicating with the customer follows your company's policy. Smart Badge provides the controls and defined retention to do this in line with data-protection law.
Is the scoring model the same for every company?
No. The AI analyzes your operation's data and the scoring model is personalized, with the criteria that matter to your team. Every conversation is scored by the parameters you define.
Does it work with the CRM we already use?
Native with Leads2b, where everything shows up in one place. For other CRMs, integration is done via API.
Does the rep have to change how they work?
No. One tap and they keep selling. No app to open first, no checklist afterward. The payoff comes back to them as coaching in their own flow of work.
What about the customer's sensitive data?
Audio is encrypted on the badge itself. Sensitive personal data (PII) like ID numbers, phone and email is masked before storage, with defined retention and an auditable trail held by your company.
How to start
From first contact to a live operation.
-
01
Book the demo
We show Smart Badge in action and learn how your operation sells today.
-
02
We design the pilot
Together we define the setup, the privacy policy and the integration with your CRM.
-
03
The team goes live
Turn it on and forget it. Every conversation becomes a score, insights and tasks, and the manager starts to see the operation.
